So there I was, auditing a client’s site that had exactly one analytics tool installed. Simple job, I…
Leon Bauer
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9 min read
Google Analytics is free. Completely free. Zero dollars. But here’s the thing — you’re still paying. You’re paying…
Leon Bauer
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9 min read
You land on a website and BAM — a giant cookie banner covers half the screen. Three buttons,…
Leon Bauer
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9 min read
You visit a website. A banner pops up — big, colorful, slightly annoying. It says something about cookies…
Leon Bauer
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9 min read
Imagine this: you’ve just spent six months building a solid analytics setup, tracking every click, scroll, and conversion.…
Leon Bauer
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9 min read
You’ve set up your analytics, traffic is flowing in, and everything looks great—until legal sends you an email…
Leon Bauer
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7 min read
What GDPR actually changed 1) From implied to explicit permission Pre-GDPR, many sites relied on implied consent or…
Leon Bauer
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5 min read